Lead Fuze
LeadFuze is a lead generation product that helps salespeople quickly gather contact information of prospects and automatically send personalized e-mails. Companies like Bidsketch and CrazyEgg have used them.Justin McGill, the founder LeadFuze, used cold e-mail to grow his company’s revenue to $30k/month in 12 months.As a first step, he used his own software to find leads and build out his outbound campaign. Here’s how he used the search feature within LeadFuze to locate the e-mail addresses of his target audience:
Source: Pagely
From there, he was able to look at a list of prospects that he could potentially add to the list. Once the relevant prospects were added, the software pulled information about the prospect.Once you have your leads, the next step is to write a high-quality cold e-mail. Justin has a formula for writing cold e-mails called the “QVC Formula” (Question, Value prop, and CTA).Here’s how all those components fit together:Question. The first sentence is absolutely crucial in an e-mail. This is the sentence that will show up on their phones and as a preview in their inbox. According to Justin, it’s not advisable to start off with an introduction about yourself because that just shows your prospects that they don’t know you.Value prop. Don’t go on and on about how amazing your service is and all that you have to offer. Cut to the core of your message quickly and talk about what makes you different from everyone else.CTA. Most salespeople end their e-mails in a generic, weak way (usually something like “I look forward to hearing from you.”). The best way to close an e-mail is to ask directly to schedule a call or ask a question to get a specific response.
Here’s an example of a cold e-mail that Justin sent on behalf of LeadFuze:
Source: Pagely
Like a normal e-mail blast, it’s important to let your prospects know that there’s a “way out” from receiving your e-mails and your follow-ups. If you’re sending out e-mails to a list, then you already have an “unsubscribe” link that readers can click on to opt out of your e-mails.
For cold e-mails, Justin uses the following line in his “P.S.” below the signature:
P.S. If you aren't the right person to speak to about this, let me know. Also, if you'd rather I not follow up with you - you can let me know that too!
He explicitly states that it’s okay for the prospect to tell him not to follow up anymore.After the initial e-mail is written and sent, you should also have a follow-up sequence ready. As we’ve seen before, the magic is in the follow-up. Most salespeople never follow up, or if they do, they stop after the first or second time.Steli Efti from Close.io writes that he follows up as many times as necessary until he gets a response. In fact, once he followed up with an investor 48 times before getting a meeting — which led to that person investing in Close.io.In follow-up e-mails, you shouldn’t just “check in” or rehash the same exact message that you already sent the first time. Instead, you should use this opportunity to send new, valuable information that could help your prospect move closer to making the decision. For example, you might want to include a relevant case study or results that you got for someone else.Justin from LeadFuze writes that he has seen success with the following cold e-mail sequence:Initial “QVC” outreach e-mailCase study (follow-up #1)
Value add i.e. blog post link, relevant news article.Another case study, etc. (follow up #2).Let them know that you won’t be writing to them anymore (break-up e-mail).
Here's an example of a break-up e-mail:
Source: HubSpot
By using a sales automation services like Outreach, Sendbloom, or Reply, you can craft your own custom follow-up sequence for prospects who don’t respond so that you don’t have to manually go in and send every single e-mail.
Using this simple process, LeadFuze scaled to $30k/month within just one year.